Actress Sonali Bendre, who has in the past endorsed a fairness cream, is now not willing to be a brand ambassador of any such products which promote bias on skin tone.
At an event in Mumbai, Sonali was asked to comment on the incident involving Parched actress Tannishtha Chatterjee's complaint about being 'roasted' for her skin tone on a TV comedy show.
Sonali said, "I think making jokes about somebody's skin tone is absolutely wrong. However, I am glad that everybody is becoming conscious of these things. So am I. I have done a couple of fairness ads in the beginning of my career. Having said that, today if I am offered, I won't do any fairness ad again."
The actress has been a brand ambassador for a cosmetic company manufacturing creams and bleaches for fairness. But she says, "I was young and needed money, so I didn't really think about it."
"But I think it is time we all need to ponder over endorsing products that stereotype women," added the 41-year-old.
(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)