His latest outing Lootera received critical appreciation and a mixed response at the ticket window. But the film's lead actor Ranveer Singh says a film's memories are more important than its box office business.
"I think the most important thing is a film's memory. I don't think collections are the most important thing," said Ranveer.
"The film should be liked by anyone who sees it. There are enough people who watch films, which are in the so called Rs 100 crore club, but when they come out, they say the film was not so good."
"Everybody watches such films, but all of them don't like it. Whoever watches your film should love it or like it, like they have Lootera," added the actor, who teamed up with Sonakshi Sinha in the movie.
Sonakshi, who has a host of films like Dabangg, Rowdy Rathore and Son of Sardar that raked in over Rs 100 crore to her credit, feels box-office collections and critical acclaims are equally important.
"They are both equally important. I am fairly lucky that so early in my career I have been able to see both of them - box office collections and Lootera got so much critical acclaim. I am happy that it happened so soon in my career. I am thankful," said the actress.
Ranveer will next be seen in Sanjay Leela Bhansali's Ramleela and Yash Raj Films' Gunday, while Sonakshi is part of Tigmanshu Dhulia's Bullett Raja.