Oscar Award 2016

Oscars 2015: Swag Bags Worth US$168,000 Make Every Loser a Winner

  | February 23, 2015 12:19 IST (Los Angeles)
Oscars 2015

Michael Keaton and Felicity Jones at the Oscars. (Image courtesy: AFP)

But under US tax law, recipients will have to declare the contents as income

20 Oscar-nominated directors, actors and actresses went home without a coveted statuette - but they won't be entirely empty-handed. (Also Read: Birdman Takes Flight. 4 Wins, Including Best Film and Director)
For them, there will be swag bags worth US$168,000 each, put together by a Los Angeles niche marketing outfit called Distinctive Assets.
"This year's bag is the most valuable collection of swag ever assembled at an Oscars gifting suite," said Vanity Fair magazine on its website.
The contents range in value from US$5 to US$20,000, including a year of free car rentals, a high-end train trip in the Canadian Rockies, $25,000 of furniture and $4,000 of liposuction treatment.
Among the more eccentric items: a US$250 laser vibrator, US$280 in maple syrup, herbal-tea-based lollipops and a US$20,000 astrology reading, according to Vanity Fair and other US news media.
The value of this year's "gift bag" is double that of last year's - but under US tax law, recipients will have to declare the contents as income.

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