Toonpur Ka Superrhero, touted as India's first live action-animation film, is the singularly charmless adventure of a Bollywood star, Aditya played by Ajay Devgn, who gets sucked into the land of cartoons called Toonpur and then must help the good toons called Devtoons fight the bad ones called Toonasurs.
The story is vaguely similar to the 1996 film Space Jam, in which superstar basketball player Michael Jordan is sucked into a cartoon world and must help the toons play a basketball game against nasty aliens.
Budgets for animation are comparatively meagre in Bollywood so it isn't surprising that Toonpur isn't as seamless and effective as the 14-year-old Hollywood film. But what's more frustrating is the lack of ideas.
Debutant director Kireet Khurana is ambitious but not imaginative enough. So, like Yash Raj's animated film Roadside Romeo, here too, the script never breaks out of Bollywood formula. The characters are ethnic stereotypes and one named Guppy, is a version of Bappi Lahiri.
The female cartoons are uncomfortably voluptuous - when the villain's moll sashays across the screen, her breasts jiggle visibly.
There is also a Bollywood-crazy character who then does the requisite Shah Rukh Khan from Darr impersonation.
Will children who have imbibed the brilliance of a Toy Story 3 or Up, be amused by this? I'm not so sure.
Since we can't beat Hollywood animation in budget and scale, the only way to do it is through content and an emotional connect. Sadly Toonpur has neither. See it if you must.