What it does have is a whole lot of kissing.
The message of Labon Ka Karobaar is very clear and it explains the string of kissing posters featuring Vaani and Ranveer, which were released by Team Befikre - 'It all starts with a kiss.'
When we say there's a whole lot of kissing, we mean - there's only kissing. Filmed in Paris, there are young couples, an old couple in wheelchairs, middle-aged couples, even a pair of kids - also kissing. They kiss on the banks of the Seine, in front of the Eiffel Tower, on cobbled streets, outside cafes and on a park bench.
The subtitles explain why kissing is so very important.
Watch Befikre's song Labon Ka Karobaar (minus Ranveer Singh and Vaani Kapoor) here:
Those who are well versed with the Yash Raj Films universe will find the concept quite similar to the song Ek Duje Ke Vaste from Yash Raj production Dil Toh Pagal Hai. This song (used in the beginning credits) started off with dialogues spoken separately by lead actors Shah Rukh Khan and Madhuri Dixit, but focused on universal relationships with couples of all ages.
Twitter was divided in opinion about the kissing.
Some were for:
#Befikre is not a documentry on kissing. I still feel that they have a point to this type of marketing.? DT (@Hamilton_DT) September 9, 2016
Some were against:
Nothing against onscreen kissing, but I need a backstory & buildup 2 enjoy it. Felt uncomforable watching strange ppl kiss.Befikre is weird.? Reemz (@FawadFan4ever) September 9, 2016
Befikre marks Aditya Chopra's return as director after eight years. Aditya last directed Shah Rukh and then debutante Anushka Sharma in 2008 film Rab Ne Bana Di Jodi. Both Ranveer Singh and Vaani Kapoor are Yash Raj talent - Ranveer debuted in the YRF-made Band Baaja Baaraat and also starred in Ladies vs Ricky Bahl and Kill Dil. Vaani debuted in Shuddh Desi Romance.
Befikre, releasing on December 9, has been primarily shot in Paris.