Pop star Beyonce's father Matthew Knowles has claimed that Rapper Jay-Z's infamous elevator fight with his wife Beyonce's sister Solange was a publicity stunt.
Back in May, shortly after the New York Met Gala, a footage was leaked which appeared to show Solange attacking her brother-in-law Jay-Z in a hotel elevator.
The incident sparked rumours of Jay-Z's infidelity and an imminent divorce from Beyonce.
But now Matthew said the whole incident was a publicity stunt intended to promote the couple's joint On The Run tour, reported Time magazine.
"They wanted to find a way to ignite that tour. It's called a 'Jedi mind trick.' The Jedi mind trick fools you a lot of the time," Mathew said.
Matthew believes the trio's motivation was to draw attention to Beyonce and Jay-Z's upcoming tour and Solange's album.
Apparently it worked as both ticket and album sales increased following the incident.