Set in a desert village, Parched is the story of four rural women who struggle with marital abuse and gender discrimination. Mai Re Mai tells the more joyous tale of how they make the best of their lives, as parched and arid as the land they inhabit.
Radhika stars as a battered wife struggling to get pregnant, Tannishtha Chatterjee as a young widow and Surveen Chawla as a dancing girl. Their existence is grim but Mai Re Mai is a lyrical look at how they find solace in each other's company.
Singers Neeti Mohan and Harshdeep Kaur bring the poetic song to life. Mai Ri Mai has lyrics by Swanand Kirkire.
Watch Mai Ri Mai:
Ajay Devgn responded to a tweet from the film's handle asking for retweets of the song with this post of his own:
Ajay's wife Kajol praised the film on Twitter:
Parched. A film abt women, friendships & simply being brave enough to find a happier ending. Being happy could just b a guilt free choice.? Kajol (@KajolAtUN) September 12, 2016
Parched made some unsavoury headlines a while ago after a sex scene featuring Radhika and co-star Adil Hussain popped up online. Speaking to NDTV, Radhika said that nude scenes made her feel "liberated."
The trailer of the film was launched in Mumbai on September 12.
Directed by Leena Yadav, Parched also stars Sayani Gupta and Lehar Khan. The film has already done the rounds of the festival circuit, including the Indian Film Festival of Melbourne and Toronto International Film Festival.
Parched releases in India on September 23.