In the year 1990, Lataji launched her own production house and produced Gulzar's movie Lekin(1990).
She went on to win her third National Film Award for Best Female Playback Singer for the song Yaara Seeli Seeli from Lekin. The song was composed by her younger brother Hridaynath.
During this phase, Lataji sung with almost every chart-topping singer like Sonu Nigam, S P Balasubrahmanyam, Udit Narayan, Hariharan, Kumar Sanu, Abhijeet Bhattacharya, Roop Kumar Rathod and Gurdas Maan.
She worked with A R Rahman and Jagjit Singh in the 1990s and featured on the soundtrack almost every Yash Chopra film.
The songs of Hum Apke Hain Koun (1994) and Dilwale Dulhania Le Jayenge (1995) were among her biggest hits of this time.