Actor Akkineni Nagarjuna, who was recently nominated one of ambassadors for 'Swachh Bharat' (Clean India) campaign, on Sunday unveiled a website to spread awareness about the programme and encourage people's participation.
He took to the streets in Hyderabad to spruce up the 'Swachh Bharat' initiative.
"This is not an act of one time event, it is a translation of my pledge to keep the neighbourhood clean, create many more ambassadors and collaborate with like minded people across the region to expand and sustain 'Swachh Bharat' movement," Nagarjuna said in a statement.
He advocated use of litter bins and take time to clean garbage on the streets to keep the surroundings hygienic.
The website - www.nag4swachhbharat.org - will also use millions of Nagarjuna's fans on social-networking platforms to create micro level ambassadors and organize 'Swachh Bharat' events.
Nagarjuna, who enjoys 618,000 followers on Twitter and 1,079,031 on Facebook, nominated actors such as Sudeep, Allu Arjun and badminton champion Pullela Gopichand among others to participate in the campaign and spread awareness.