One has heard of perfumes being named after celebrities, but biscuits? Named after Telugu superstar Ram Charan Teja, the biscuits are available in parts of the world with a sizeable South Indian population.
Ram Charan Teja makes his Bollywood debut with Apoorva Lakhia's Zanjeer remake. Apoorva found the biscuits on the supermarket shelves of Kyoto, Japan.
Lakhia has not only brought back the biscuits to India, he has also decided to market Zanjeer biscuits for Ram Charan's fans.
"I was in the town of Kyoto, which has a sizeable Indian population. In the supermarket while buying myself some food, I came across a brand of biscuit named Charan. I immediately got curious. When I inquired around I got to know that Ram's South Indian fans in Kyote and Kobe had gotten together to manufacture this brand of biscuit. I was zapped. Of course, I bought some. They're quite good", said Apoorva.