Among the many contributions was that of the Telugu film industry which came together in the nick of time, even as the horror was unfolding, under the banner of 'Manamadrasakosam'. Working on a war footing, they managed to put together tons of relief material and collaborated with the people of Chennai and the rest of Tamil Nadu. They brought it all in and made sure it reached the people who needed it most.
Actor Rana Daggubati, whose recent role in Baahubali is still fresh in everybody's mind, was among the group of people from the film industry who worked together for the welfare of those affected. In a conversation with the actor, we came to know more about his humongous effort and how the heart of the Telugu film industry beat as one for the people devastated by the floods.
Watch Rana Dagubatti's full interview here: