In a country where Indian TV soap operas focus on kitchen politics and saas-bahu dramas, a new show titled Badho Bahu will tell a story of a plus-size woman and her dreams of marriage.
The show, which was launched here on Tuesday, will feature Bigg Boss 9 winner Prince Narula and newcomer Rytasha Rathore, who plays a 100 kg woman named Komal.
Badho Bahu, a 260-episode-long show, was compared to the 2015 National Award-winning film Dum Laga Ke Haisha, starring Ayushmann Khurrana and Bhumi Pednekar.
When asked if it is loosely adapted from the film, Rytasha told IANS: "The only similarity is that she (the character) is fat and she marries a guy who is not interested in her. But the show is very different as it has 260 episodes. So it will be a long show. There are a lot of things to happen."
The show is based in the Indian state of Haryana. Prince will be seen as a star wrestler and an eligible bachelor named Lakha Singh Ahlawat.
How difficult was it for Prince to get the Haryanvi accent?
"I practised a lot for it. I am from Punjab and my tone is very different. When I came to Mumbai, I struggled to talk in Hindi because I used to talk so much in Punjabi. Now with the show. it is in Haryanvi. So I had to practise a lot," Prince told IANS.
Prince has also paid a tribute to superstar Salman Khan, who hosted the ninth season of Bigg Boss.
"I watched Sultan many times. I was watching a move. The first wrestling move in the first episode of the show is a tribute to Salman sir because I have copied it. I was asked 'Why do you want to do this?' I said because I am a big fan of Salman Khan, so it was a tribute to him," he said.
Badho Bahu, which will premiere on September 12 on &TV channel and will be replacing Yeh Kahan Aa Gaye Hum, also stars Pankaj Dheer, Jaya Ojha, Arhaan Khan and Sangeeta Panwar.
Talking about the show, Pankaj, who plays Prince's character's father, said: "It's basically a story of woman, who is overweight. I would call her a very normal woman, who is a little overweight and that is not a problem."
Will the show help in changing the perception about over-sized people in India?
"I hope it does. I think it will. But I am just a drop in the ocean," Rytasha said.
(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)