After a no-show on New Year's Eve, TV channels are geared up to celebrate Holi in a big way with a riot of special shows dedicated to the festival of colours.
The most watched Hindi general entertainment TV channels - Star Plus, Zee TV, Sab TV, Life OK and Colors have created episodes to woo the audience.
Star Plus will present Masti Gulal Ki, a special show highlighting the importance of conserving water with the right dose of fun and play. Celebrities and real life couples Rithvik Dhanjani-Asha Negi, Ravi Dubey-Sargun Mehta along with Sanjeeda Sheikh, Digangana Suryavanshi, Sayantani Ghosh, Krushna and Abhishek, will perform to add glamour to the celebrations.
Zee TV has created Zee Holi Mahotsav-Ladakpan Ke Suhane Rang, a three-hour special show which will have the channel's family come together.
"Showcasing the various styles in which Holi is celebrated across India, we'll have beautiful acts that represent the country's vibrant cultural canvas. We will also captivate audiences with various romantic acts of their favourite onscreen couples," said Namit Sharma, programming head, Zee TV.
Avid TV viewers are fond of such special programming.
Aruna Sethi, a housewife, follows most popular dailies on the 'idiot box', but she says such collaborative shows where her favourite stars come together on a common platform excite her most.
"It's good to see them all rejoicing together. I don't like to play Holi with colours, so I enjoy watching these celebrities making the most of the festival," she said.
To cater to many more such viewers, comedy channel SAB TV too will join in upping the ante of the festivities on the small screen with SAB Ki Filmy Holi. To be hosted by Taarak Mehta Ka Ooltah Chashmah actors Dilip Joshi and Disha Vakana, the show will feature multiple performances by the channel's stars.
There will also be Holi Hain. Life OK Hain on Life OK. To be hosted by Karan Kundra, the show will feature some of TV and Bollywood's most loved artists together under one roof for a comedy, music and dance show.
Also, Savdhaan India hosts Sushant Singh and Pratyusha Banerjee, will talk about women safety while celebrating Holi with the channel and its stars. The showstopper performance for the event is rapper and music sensation Yo Yo Honey Singh who will add a musical and comedy tadka with a Punjabi versus Bhojpuri rap with Bharti Singh.
On Colors, there are two Holi special shows - Beintehaa Jazbaat Ke Rang and Comedy Nights With Kapil, that have already been aired on March 15.