"From an idea that started at a traffic signal to it now picking up what is considered the ultimate benchmark for judging creativity - we at Y-Films are honoured and humbled to bring home India's first Cannes Grand Prix Glass Lion," Ashish Patil, Y-Films, Brand Partnerships and Talent Management, said in a statement.
"I've been following the Brooke Bond Red Label 6-pack Band and when I heard that the band is creating a meaningful message in a fun, entertaining way, I had to be a part of it. Shooting with them was an amazing experience," Hrithik said
"I feel proud to have sung songs for Yash Chopra ji and his entire family for so long, and today, my granddaughter has sung for Y-Films. I can't be happier and I'm glad the relationship between us has remained the same ever since," said Asha Bhosle