Filmmaker Karan Johar, however, has now admitted that picking a release date involves navigating often tricky territory
Karan Johar said: "We have to look at who is releasing a film before and after us and choose a right date accordingly"
Action and romance will define this weekend for movie-goers as Karan johar's Ae Dil Hai Mushkil and Ajay Devgn's Shivaay hit the screens today
The advance booking for both the films has been "phenomenal," say cinema owners. "Would say that people are eagerly waiting to catch both the movies at the box office"
"Congrats @akshaykumar . Loved the #rustom trailer. Good choices maketh d man. I'm sure u agree @mrsfunnybones :) God bless," Actor Hrithik Roshan, whose Mohenjo Daro is set to clash with Rustom on the box office on August 12, tweeted.
This Friday Zombie comedy Go Goa Gone, produced by Saif Ali Khan, and teenage-drama Gippi from Karan Johar's stable are hitting the screens -- take your pick.