"This film isn't about women only, but also about the men, where both are victims. It is the societal pressure which forces men to do things apart from the mind-set," said Ajay
During the trailer launch of his production venture Parched, the actor was asked about the matter. He avoided the question and said, "We're talking about good films so let's talk about good things as well"
Produced by Ajay Devgn, Parched tracks the tale of struggle of Rani, Lajjo, Janki and Bijli played by Tannishtha Chatterjee, Radhika, Lehar Khan and Surveen Chawla respectively. The emotional tone of the trailer fluctuates between happiness, frustration and an urge to break free on the part of the protagonists