Big B found reworked posters of films like Dilwale Dulhaniya Le Jayenge, Anand and Deewar (in which he also co-starred with Shashi Kapoor), rather interesting
"We were approached by the Prime Minister's office and thought that a song is usually the best way of spreading awareness considering what you can communicate in a 1000 words can usually be communicated in a song of 3 minutes," said Shankar Mahadevan
PM Modi launched the Swachh Bharat Abhiyaan on October 2 this year at Rajghat, New Delhi
PM Modi had earlier named actors Kamal Haasan, Priyanka Chopra, Salman Khan to participate in Swachh Bharat Abhiyaan
"It took me a little longer than I wanted, but when Prime Minister asked me to be one of his 'navratnas', I was very excited. But I wanted it to be something that could be sustained," she said
Priyanka said, "If we come together we can make a difference"
As part of his Swachh Bharat Abhiyaan, PM Modi nominated Salman, Kamal Haasan, Priyanka and the entire team of the TV show Tarak Mehta Ka Olatah Chasma