Baahubali star Rana Daggubati has announced his digital platform South Bay, which will have quirky videos. Actors like Shruti Haasan and Lakshmi Manchu will be doing concept shoots for South Bay. Rana spoke to NDTV's Rohit Khilnani about his new venture and also about the much-awaited film with his uncle Daggubati Venkatesh.
