The COVID-19 pandemic had brought the fashion industry to a standstill as many designers were forced to shut shop.
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However, with the lockdown curbs now being eased, the stores are reopening, in a disciplined manner, of course!
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Manish Malhotra was one of the first designers to resume operations at his Delhi and Hyderabad stores.
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While Manish Malhotra's store was the first to open in Delhi, Anita Dongre's Kolkata store was the first store to open on that strip.
Ever since mall permits have been granted, Shantanu & Nikhil's store at DLF Emporio, New Delhi has also resumed operations.
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Shantanu & Nikhil are also encouraging consumers to bring in their old outfits to reinvent and upcycle to promote sustainability in these trying times.
Amit Aggarwal's flagship store in the capital also resumed operations from 1 June, 2020.
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Designer Sabyasachi has also reopened his stores in Delhi, Hyderabad, Mumbai and Kolkata.
Instead of reopening the stores for public, the designer is providing phone and video call consultations, and facilitating contactless deliveries.
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Trousseau shopping has always been about the bride scouting with her girlfriends, but more is not merrier in today's scenario.
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Manish Malhotra's huge store in Delhi is only allowing 5 clients at a time, whereas Amit Aggarwal's store is scheduling only 4 clients at a time with a prior appointment.
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Stores of all designers are being routinely sanitized and each outfit now has a definite spot where it is kept after it is tried on.