Shanghai Fashion Week Goes Digital 
 FALL/WINTER
 2020  COLLECTION 

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Shanghai Fashion Week has teamed up with Chinese tech giant Alibaba's online marketplace Tmall to broadcast its runway shows online

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The organisers of the fashion week decided to give complete digital access to the public at large amid the Coronavirus outbreak

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Samuel Gui Yang, Angel Chen, Shimo Zhou and Une Yea are some designers who showcased their collection at the Fashion Week


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Fluency in the Chinese language and an access to Tmall widened the spectrum to 150+ global designers 

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Many have criticised the digital format as online viewing may affect the emerging brands from attracting new buyers

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Despite the outbreak, Shanghai's showroom ecosystem is pulling together this season with the attitude that the show must go on

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Milan and Paris Fashion Weeks also experimented with live streaming to accommodate Asian buyers who weren't able to travel

Instagram/@parisfashionweek

Many fashion events such as the Cannes Film Festival and Met Gala have also been cancelled

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